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Misconceptions
One common misconceptions that many new business owners find is that they expect to achieve results almost instantaneously. We are all eager but turning up to your first business networking event and expecting to get a couple of sales there and then may be a little too ambitious.
Another misconception is that everyone is out to sell to you there and then. Everyone is there is sell eventually but those who attend business networking events frequently come to realise that there may also be good opportunities to buy too. It goes without saying that the ultimate aim of business is to make a profit and people usually need time to get to know you before they buy your products or use your services. Also, if you are busy try to sell then you might miss an opportunity to work with someone who's services may be able to make you a profit.
Goals
Your business networking goals as a new business should be to find out about has many other businesses as possible. Who's going up in the world? Who's coming down? Which sectors are succeeding and which are just surviving? You aim should be to get to know people and their businesses. Make contacts. Don't try to sell! Business networking is a two way thing. It is not about what you can get out of it. It is about how the deal can benefit both parties.